Nordstrom Rack Confirms 25 000-Square-Foot Store for Settlers Market, Opening Fall 2026

A Major Fashion Player Arrives in Williamsburg

Nordstrom, Inc. announced on July 23 2025 that it will open a Nordstrom Rack in Williamsburg, Virginia—marking the brand’s first Peninsula location and its eighth Rack site in the Commonwealth. The 25 000-square-foot store will anchor Settlers Market, a busy retail center already home to Trader Joe’s, Ulta Beauty, and World Market.

What Shoppers Can Expect

• Up to 70 % off Nordstrom-curated apparel, shoes, beauty, and home goods.
  
  
• Buy-online, pick-up-in-store for both Nordstrom.com and NordstromRack.com orders.
  
  
• Easy returns/exchanges that feed directly into Nordstrom’s full-price network.
  
  
• Tailoring and alterations offered at select times (exact services TBD).
  
  

Gemma Lionello, Nordstrom Rack’s president, says the Williamsburg store supports the chain’s Closer to You strategy, blending brick-and-mortar convenience with digital flexibility.

Why Settlers Market?

Located just off Monticello Avenue and Humelsine Parkway (Route 199), Settlers Market offers strong traffic counts, proximity to William & Mary, and a retail mix that already draws fashion-forward shoppers. Property managers predict the Rack will elevate foot-traffic for neighboring boutiques and restaurants.

Regional Economic Ripple

• Construction jobs in 2025-2026 as the shell space is built out.
  
  
• 40–60 permanent positions, from styling experts to inventory specialists.
  
  
• Retail tourism boost—visitors previously driving to Norfolk or Short Pump can now shop premium markdowns locally.
  
  

Timeline & Next Steps

Interior design will start early 2026, with hiring fairs slated for late summer. Nordstrom’s corporate team says store layout drawings are in progress and permitting will be filed with James City County this fall. Opening day promotions (think gift-card giveaways) will be announced closer to launch.

From new sidewalks to brand-new stores, Williamsburg keeps rising. Want a home minutes from Settlers Market’s expanding lineup? I’m Jackie Berberabe, let’s find you the perfect address near the deals.